The Natty embodies the aesthetic essence of modern fashion by bringing stylish sustainability to everyday life. Setting itself to break away from the blue and pink mould, the selections for child and baby clothing at The Natty is gender-neutral yet playful and fun. Paving its strategy towards sustainability, The Natty’s child and baby clothing is highly practical as the clothing can be passed down to any future siblings. The brand’s collection ranges from simple neutrals to stripes and muted everyday prints.
“I only want to design and produce clothing that I would wear myself and on my kids. Living in London, I feel that it is extremely important to have staple pieces in my capsule wardrobe that I could wear throughout the year. It would certainly put less pressure on having to buy new clothes as the weather changes. With The Natty’s collection that is easy-to-wear and timeless, I hope to promote a more sustainable way of buying clothes.” – Nadia, co-founder