Our Story

Created by Nadia Fauzi, lover of all things monochrome, food and lifestyle, The Natty brings conscious style to everyday life.

After a gap of nearly 12 years, Nadia became pregnant with her second son but found little maternity wear to suit her minimalist tastes. She wanted clothes that were stylish and classic and would work double duty whether she was pregnant or not.

With determination and a passion for style and sustainability, Nadia set out to create the capsule wardrobe she was longing to find. The result was The Natty; a smart, well designed collection of clothing to perfectly fit its name.

Mixing attention to detail with ethical manufacture, The Natty stands for sustainable, playful living and a celebration of simplicity and style.

The Natty is owned and operated by family-owned company Adam Arif Limited, of 152-160 City Road, London EC1V 2NX, United Kingdom. The company's registered number is: 11683616 and VAT No: GB 323662023. Our organic cottons are GOTS-certified and they're made in Turkey.

Want to find out more or share your buys and styling with us? Please follow @thenatty.co on Instagram and Facebook.